The London Biennale was founded in 1998 by artist David Medalla. It has evolved into a community of artists loosely based around London and the Biennial events that take place there. Totalling over 150 artists, members of the Biennale are involved in a wide range of projects in London and around the world. The Biennale 2004 is destined to be bigger than any preceding it. Associated events and exhibitions will take place between May 1 and August 29, 2004.

The London Biennale is a free, do-it-yourself art festival open to all artists wishing to participate. All those taking part are entirely responsible for every aspect of their exhibitions and events, including funding, transport, publicity, insurance, documentation, securing venues, etc. Registration is simple, requiring the making of an "Eros-Arrow" (details can be found at www.londonbiennale.org or by contacting info@londonbiennale.org).

"The Eros statue," explains Medalla, "is a long-standing icon of London. Eros is the god of Love. The arrow signifies both movement and direction, and could symbolize a different thing for each and every artist. In my case, the arrow's trajectory defines the imaginary and real path to creative transcendance.

"Many artists who wish to participate in the London Biennale cannot personally come to London due to various reasons. Making the arrow and sending their photos to me mean they become bona fide members of the London Biennale. Artists living abroad, including those who live far from London in the English countryside, are therefore able to organize events and exhibitions directly linked to the London Biennale through their personal Eros-Arrows. This has happened several times already and continues to happen in many parts of the world."